This social media project uses Instagram carousel to show a perspective as a FAP patient in addition to conveying the message that even with this rare genetic disorder, FAP patients live a fairly normal life. While that is the main intention of this social media post, the secondary intention was to convince general audiences to get any advised screening done despite feeling healthy.

As people tend to have a short span of attention, the words were kept minimal, but dramatic to catch the attention of people who are potentially FAP patients and have yet to get screening done.

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Images were used to make it easier to understand and get the point across. Cute, animated images and aesthetically pleasing pictures were used to cushion the heavy topic such as colon cancer to reassure audiences that treatment is available if found early enough.

 

To keep everything straight to the point and short as possible, not all information could be written onto the post itself. To clarify any confusions, or people seeking for additional information, a link that leads to a video for a more in depth explanation was added at the end.